This shampoo is formulated for very damaged hair, especially for hair that has breakdown of structure from coloring, heat-styling, rebonding, etc. Try and It employs an “ionic repair power” approach: ionic repair ingredients are designed to penetrate deep into the hair fibre (including root damage) to help restore structure and smoothness. Imported from Japan (made by Shiseido) and uses premium/“luxury” ingredients such as camellia seed oil, royal jelly extract, soy protein (among others) to deliver intense repair and gloss from root to tip. Try and Designed to leave hair smooth, shiny and manageable, even when severely damaged. Fragrance: reports mention a pleasant rose bouquet + camellia nectar scent.