Plum 10% Niacinamide Face Serum with Rice Water is a potent and innovative skincare solution designed to target a range of skin concerns, including hyperpigmentation, uneven skin tone, acne, and enlarged pores. This lightweight, non-greasy serum combines the power of 10% niacinamide, a well-researched ingredient known for its ability to brighten the complexion and reduce inflammation, with the soothing and hydrating properties of rice water.

Ideal for those seeking a brighter, more even-toned complexion, this serum is particularly effective for individuals with oily or combination skin. The formula is free from harsh chemicals, parabens, sulfates, and mineral oils, making it suitable for sensitive skin.