Fermented Rice Water:A revered ingredient in East Asian tradition, Fermented Rice Water is rich in amino acids, minerals and vitamins. It helps strengthen hair, adds shine and makes it smooth and silky. Keratin:Powerhouse of Vitamin C, antioxidants, tannins, and phytonutrients, Amla strengthens hair from the roots, prevents grey hair, softens hair strands, and improves scalp health. Coconut Oil:Coconut Oil helps moisturize and seal moisture in the hair. It helps prevent split ends and hair breakage.