Mamaearth Moisture Matte Longstay Lipstick in the shade “13 Citrus Nude” is a matte-finish lipstick that doubles as a lip care product. It is enriched with Avocado Oil and Vitamin E to nourish and moisturize lips, while offering a long-lasting wear of up to 12 hours stay and up to 8 hours moisture lock. Mamaearth
This lipstick combines cosmetic performance (long-stay matte colour) with skincare benefits. The avocado oil helps hydrate and soften lips; vitamin E provides antioxidant protection. The lightweight formula is suitable for daily wear and offers high pigmentation alongside lip care benefits.

• Long-lasting colour: Delivers up to 12 hours of wear with a matte finish that stays vibrant. Mamaearth |
• Moisture benefit: Locks in moisture for up to 8 hours, preventing lips from drying out. Mamaearth |
• Nutrition-rich ingredients: Includes Avocado Oil (for hydration and softness) and Vitamin E (for protection) in the formula.
• Matte finish with care: Offers the popular matte trend but with added lip care, so lips stay comfortable rather than flaky.
• Shade versatility: “Citrus Nude” is a neutral-toned shade suited to many skin tones and great for everyday use.
• Ethical certification: Mamaearth is recognised for its MADE SAFE certification and toxin-free promise — which may appeal to consumers seeking safer cosmetics.