Inspiring Women to Feel Positive about the Way They Look

Since its launch in 1957, Dove has been a global symbol of real beauty, authenticity, and empowerment. Dove made its way to Bangladesh in 2008, and in just over a decade, has grown to become one of the leading hair care brands in the country.

5 Things you need to know about Dove:

1. The iconic blue scripted logo and the graceful bird image of Dove convey care, humanity, and a sense of liberation.
2. Instead of amplified advertising, Dove believes in promoting the root of its association and empathy with “real women”, never using models, actresses, or celebrities. Moreover, there is a strict policy forbidding retouching. This personal and friendly approach has become a hallmark of the brand.
3. Dove Day is celebrated globally, every year, in line with Dove Self-esteem Project (DSEP). The brand helps young people across 152 countries to build self-esteem and positive body confidence with educational tools, partnerships, and resources.
4. To ensure diversity and inclusion - Dove ensures representation of women of different age, gender, race, and ethnicity.
5. Globally, Dove does not test on animals and is approved by the biggest animal rights organisation in the world - People for the Ethical Treatment of Animals (PETA).

From self-esteem education to market transformation and inclusive storytelling, Dove continues to lead with purpose. Because when you empower women to feel confident in their own hair and skin, you don’t just create loyal consumers—you build a movement.

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